Our purpose inspires us to reach higher.

Our purpose.

We're a creative factory. We empower businesses to create human connections through brand identity, web design, and digital marketing. We make awesome.

Our mission is to build close relationships between businesses and consumers through informed design, thoughtful user experiences, and short feedback loops. We remove barriers and friction, so consumers can easily engage with brands. We help companies of all sizes understand their market, enabling them to access new customers, nimbly adapt to changing customer needs, and deliver features that people value.

Our values.

Our mission describes why we exist. Our values detail how we behave. They inform our every action. They're both our character and the blueprint for achieving our mission.

We treat others with respect.

We believe, true success is not a revenue goal or a profit margin. It is a reflection of how we treat others and how others remember us. We always act with empathy, and treat others with respect.

We embrace diversity.

We value diversity of people and opinions. We seek-out and encourage opposing views. We prioritize inclusion above exclusion, and look for ways to make everyone feel like they are a part of something and that they matter.

We relentlessly improve.

Greatness is an aspiration, not a state of being. We pursue greatness through relentless improvement. Each time we do something, we try to make it better than the last.

We create joy.

We want to make the world a better place. Our work begins and ends with people. We challenge ourselves to create joy – to increase happiness – with every experience.

We do the right thing.

It is only though trust that we can remove fear and tear down barriers to create a learning mindset. Trust is not given. It is earned. In every interaction, we work to earn trust. We behave with integrity.

Our spirit.

We create brand experiences that delight. We do that by bringing passion to energy to every project. It's in our DNA. We love our work.

Our founder.

LEAP WORKS was founded by Bret Carmichael. He's a designer, technology professional, and business problem solver.

Bret led lean management, agile software delivery, and DevOps organizational transformations at a Fortune 100 company. He's a certified trainer and practitioner of design thinking and an agile coach. Bret is an experienced problem solver. Though LEAP WORKS, he extends his capabilities to help companies apply design as a lever to close performance gaps and achieve growth targets.